Tim leads marketing at iDesign, both for the company and for the online programs it builds with its partners. He connects what each institution offers with the learners it needs to reach, drawing on more than two decades in performance and growth marketing. Before iDesign, he held marketing leadership roles at Academic Partnerships, Science Mobile, and Postie, spanning higher education and technology.

Sam serves as Chief Financial Officer of iDesign, where he leads the company's financial strategy, FP&A, accounting, treasury, and banking relationships. His focus on profitability and long-term decision-making helps keep iDesign a steady partner to the institutions it serves. Since joining the company, he has built and scaled its finance and accounting functions as the business has grown. He holds degrees from the University of Richmond and the McCombs School of Business at the University of Texas at Austin.

Krista leads design and development at iDesign, overseeing the teams that turn instructional strategy into high-quality courses and programs. She has spent her career advancing learner experience design, from IES-funded research on game-based and 3D virtual learning to large-scale online program development. Before iDesign, she directed research and development for Mizzou K–12's online high school and began her career as a Deaf and hard-of-hearing educator using American Sign Language. She holds a PhD in Information Science from the University of Missouri, where she also teaches as an adjunct professor.

Colleen serves as Executive Vice President, leading iDesign's online program management partnerships and helping institutions launch, grow, and sustain online programs that reach more learners. Over more than a decade with the company, she has worked alongside universities to connect strong course design to enrollment, retention, clinical placement, and long-term student success. Before iDesign, she held leadership roles in partnership and academic solutions at Helix Education, InsideTrack, and Pearson eCollege, and taught as a university lecturer earlier in her career. She holds an MA in Communication from the University of Northern Colorado.

Whitney has spent her career at the intersection of teaching, learning, and technology. She collaborates with academic teams to design courses and programs that are grounded in strong pedagogy. Before iDesign, she led instructional design and learning innovation efforts at multiple institutions and education partners. She holds a PhD in Learning Technologies from the University of North Texas and has worked in both K-12 and higher education.

Paxton co-founded iDesign with a clear goal: help institutions build flexible, effective learning experiences by working alongside them as true partners. He leads the company’s direction and growth, drawing on years of experience in education and business. Before starting iDesign, he held leadership roles at Academic Partnerships and Best Associates, supporting universities in launching online programs around the world. He holds degrees from Washington and Lee University and the Cox School of Business at SMU.

Ned leads the company’s operations, connecting long-term strategy to the day-to-day work that drives results. He holds a degree from Washington and Lee University and completed doctoral work at Oregon State University. Before co-founding iDesign, Ned taught economics at Oregon State and contributed to federal research focused on land use and environmental policy. His background in systems thinking and applied research influences how he supports teams.